Fast Food Online Delivery Purchase Behaviour in the Presence and Absence of Price-based Incentives
Ориентир для пациента и семьи
Простыми словами
Автоматическая сводка по структурированным данным реестра. Она помогает сориентироваться, но не заменяет официальный протокол или оценку врача.
- Что изучают
- В протоколе указаны: Experimental, Control.
- Кому может быть актуально
- Состояния в реестре: Food Purchases, Eating Behaviour. Базовые параметры: от 18 лет · Все.
- Что важно проверить
- Возраст, диагноз и пол — только базовые ориентиры. Предыдущее лечение, анализы и другие обязательные условия указаны ниже в критериях участия.
- Где проводится
- Великобритания
- Следующий шаг
- Сохраните исследование, покажите его лечащему врачу и уточните актуальный статус у исследовательского центра. Расходы, документы и поездка →
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Обзор
Consumption of out-of-home (OOH) food is associated with significantly greater energy and less-healthy nutrient (i.e. fats, salt and sugar) intake. The price of food is a key consideration of food choice, particularly for individuals of lower socioeconomic position (SEP). Little research to date has examined the causal effect of removing price-based incentives on purchasing behaviour in OOH food settings. One online randomised controlled trial explored the effect of removing three types of price-based incentives individually and in combination, on food choice through a virtual food delivery platform. This study found that energy selection was 7-8% lower when price incentives were removed. While not statistically significant, Bayes factors indicted that data comparing control vs "all promotions removed" conditions were inconclusive (BF10 = 0.55) and therefore could not provide support for the alternative or null hypotheses. A limitation of this study is that the outcome was hypothetical food choice. As participants would not pay for or receive their selected meals, the prices of foods may have been less salient, thus reducing the potential for impact. In the present study, exploring real-world consumer behaviour (as opposed to hypothetical choice) will better determine the potential impact of removing price-based incentives in the OOH food sector.
Подробное описание
See attached study protocol for detailed information
Вмешательства
- Поведенческое Experimental
Food menus will provided with all three types of price promotions removed - Поведенческое Control
Participants will be asked to select a meal from a pizza outlet with all price-based incentives present (value pricing, price reductions, bulk-buy incentives).
Первичные конечные точки
- Energy consumed per household member [Срок оценки: The morning after food orders are placed.]
Вторичные конечные точки (2)
- Total monetary spend per household member [Срок оценки: Immediately after food choice]
- Energy content per household member [Срок оценки: Immediately after food choice]
Критерии участия
Критерии включения
- Able to order and pay for a takeaway pizza for delivery today or tomorrow
- Currently reside in select postcode areas
- Manchester (M13 store): M1, M2, M3, M4, M5, M11, M12, M13, M14, M15, M16, M18, M19
- Liverpool (L3 store): L1, L2, L3, L4, L5, L6, L8, L13, L15
- Birmingham (B27 store): B9, B10, B11, B12, B13, B25, B26, B27, B28, B33, B90, B91, B92
- Over the age of 18 years
- Report having used food delivery services in the last year
Критерии исключения
- Partaking in a fast or other restrictive eating (e.g. for religious or health reasons) at time of participation
- A previous eating disorder diagnosis
- Currently on appetite-suppressing medication
- Dietary restrictions/intolerances including:
- Gluten-free
- Dairy-free
- Sugar-free
Критерии приведены из реестра в оригинале (на английском). Окончательную оценку соответствия проводит исследовательский центр.
Здоровые добровольцы: Да
Дизайн исследования
- Распределение
- Рандомизированное
- Модель
- Параллельные группы
- Маскирование
- Двойное слепое
- Основная цель
- Профилактика
Центры проведения
Великобритания · 1 центр
- University of Liverpool — Liverpool
Идентификаторы
NCT: NCT07368881 · Pizza promotions study · ES/W007932/1