ARISe at UMass Chan
For patients and families
In plain language
An automatic summary of structured registry data. It is an orientation aid, not a substitute for the official protocol or a physician assessment.
- What is being studied
- The protocol lists: Exposure to source and message content.
- Who it may be relevant to
- Registry conditions: Vaccination, Vaccination Promotion. Basic parameters: from 18 years · All.
- What needs checking
- Age, condition and sex are only basic indicators. Prior treatment, laboratory values and other mandatory requirements appear in the eligibility criteria below.
- Where it takes place
- United States
- Next step
- Save the trial, show it to the treating physician, and confirm current recruitment with the study center. Costs, documents and travel →
Unsure about the terms? Read our patient guide →
Official title
ARISe at UMass Chan: Remote Eye Tracking Study of Vaccine Messaging in Rural Populations
Overview
The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.
Interventions
- Behavioral Exposure to source and message content
Within each arm, participants will be exposed to two messages each of which are delivered by the same source (peer or professional) and have message content related to one of the 7C Constructs.
Primary outcome measures
- Source credibility [Time frame: Immediately after viewing each message]
- Perceived Message Effectiveness [Time frame: Immediately after viewing each message]
- Visual attention [Time frame: During message viewing ( immediately post-randomization, prior to completion of post-message survey)]
- Message reactance [Time frame: Immediately after viewing each message]
- Information sharing intentions [Time frame: Immediately after viewing each message]
Secondary outcome measures (1)
- Vaccine perceptions [Time frame: Assessed at baseline (prior to message exposure) and immediately post-intervention (after message exposure)]
Eligibility criteria
Inclusion criteria
- Age 18+
- Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural
- Able to read and write in English
- Access to an internet connected computer or laptop with a web-camera
Exclusion criteria
- N/A
Criteria are shown verbatim from the registry (in English). Final eligibility is always assessed by the study center.
Healthy volunteers: Yes
Study design
- Allocation
- Randomized
- Model
- Factorial
- Masking
- Double blind
- Primary purpose
- Health services research
Study locations
United States · 1 center
- University of Massachusetts Chan Medical School — Worcester
Identifiers
NCT: NCT07236034 · STUDY00002075 · 1U48DP006883-01