Consumer Perceptions of Alcoholic Beverages
For patients and families
In plain language
An automatic summary of structured registry data. It is an orientation aid, not a substitute for the official protocol or a physician assessment.
- What is being studied
- The protocol lists: Natural Claim, Sugar Claim, Fruit Claim.
- Who it may be relevant to
- Registry conditions: Health Behavior. Basic parameters: 21 years — 99 years · All.
- What needs checking
- Age, condition and sex are only basic indicators. Prior treatment, laboratory values and other mandatory requirements appear in the eligibility criteria below.
- Where it takes place
- United States
- Next step
- Save the trial, show it to the treating physician, and confirm current recruitment with the study center. Costs, documents and travel →
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Overview
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
Detailed description
This study aims to assess whether exposure to common marketing claims on alcoholic beverages impact alcohol consumer's perceptions of and intentions to consume the product. We aim to enroll approximately 1,500 adults ages 21 years and older who have consumed alcohol in the past year.
This study will be conducted online. After providing informed consent, participants will be randomly assigned to one of four conditions: either one of three marketing claims, or a no-claim control.
Participants view three alcohol products (beer, hard seltzer, and flavored malt beverage) in a random order within their assigned condition. After viewing each product, they will respond to survey items assessing their perceptions and intentions to consume the product.
Interventions
- Behavioral Natural Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: All natural flavors - Behavioral Sugar Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Zero sugar - Behavioral Fruit Claim
Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Made with real fruit
Primary outcome measures
- Openness to consume [Time frame: Baseline]
Secondary outcome measures (4)
- Perceived healthfulness [Time frame: Baseline]
- Perceived alcohol content [Time frame: Baseline]
- Perceived calorie content [Time frame: Baseline]
- Cancer risk perceptions [Time frame: Baseline]
Eligibility criteria
Inclusion criteria
- Adults ages 21 years and older
- Consumed alcohol at least once in the last year
- Able to complete a survey in English
Exclusion criteria
\- Not living in the US
Criteria are shown verbatim from the registry (in English). Final eligibility is always assessed by the study center.
Healthy volunteers: Yes
Study design
- Allocation
- Randomized
- Model
- Parallel assignment
- Masking
- Open label
- Primary purpose
- Prevention
Study locations
United States · 1 center
- University of North Carolina at Chapel Hill, Department of Radiation Oncology — Chapel Hill
Identifiers
NCT: NCT07226271 · 25-1870