Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2
For patients and families
In plain language
An automatic summary of structured registry data. It is an orientation aid, not a substitute for the official protocol or a physician assessment.
- What is being studied
- The protocol lists: Black Ads, White Ads, Many Likes, Few Likes.
- Who it may be relevant to
- Registry conditions: Food Selection. Basic parameters: 13 years — 17 years · All.
- What needs checking
- Age, condition and sex are only basic indicators. Prior treatment, laboratory values and other mandatory requirements appear in the eligibility criteria below.
- Where it takes place
- United States
- Next step
- Save the trial, show it to the treating physician, and confirm current recruitment with the study center. Costs, documents and travel →
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Official title
A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2
Overview
This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases
Detailed description
The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White adolescents' food purchases.
Interventions
- Behavioral Black Ads
Food ads that feature Black individuals - Behavioral White Ads
Food ads that feature White individuals. - Behavioral Many Likes
Food ads that have many "likes" - Behavioral Few Likes
Food ads that have few "likes"
Primary outcome measures
- Number of Calories Purchased [Time frame: Day 0 (approximately 5 minutes)]
Secondary outcome measures (2)
- Attitudes towards Ads [Time frame: Day 0 (approximately 5 minutes)]
- Engagement with Ads [Time frame: Day 0 (approximately 5 minutes)]
Eligibility criteria
Inclusion criteria
- adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English
Exclusion criteria
\- participants who do not meet all criteria described above.
Criteria are shown verbatim from the registry (in English). Final eligibility is always assessed by the study center.
Healthy volunteers: Yes
Study design
- Allocation
- Randomized
- Model
- Factorial
- Masking
- Double blind
- Primary purpose
- Prevention
Study locations
United States · 1 center
- NYU Langone Health — New York
Identifiers
NCT: NCT06969638 · 20-01796-2 · R01CA248441