Dietary and Cognitive Effects of Food Ads Posted by TikTok Influencers
For patients and families
In plain language
An automatic summary of structured registry data. It is an orientation aid, not a substitute for the official protocol or a physician assessment.
- What is being studied
- The protocol lists: TikTok Ads - With Food, TikTok Ads - Without Food.
- Who it may be relevant to
- Registry conditions: Calorie Consumption. Basic parameters: 10 years — 13 years · All.
- What needs checking
- Age, condition and sex are only basic indicators. Prior treatment, laboratory values and other mandatory requirements appear in the eligibility criteria below.
- Where it takes place
- United States
- Next step
- Save the trial, show it to the treating physician, and confirm current recruitment with the study center. Costs, documents and travel →
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Official title
A Randomized Controlled Trial Examining How TikTok Influencers' Posts With Vs. Without Food Differentially Affect Youth Dietary Choices
Overview
Randomized and controlled experimental study to evaluate how influencer food ads on TikTok affect calorie purchases among youth (ages 10-13). Participants will be randomized to one of two conditions: (1) seeing an influencer with food or (2) seeing an influencer without food. Participants will complete a 15-minute survey in which they will be randomized to one of two conditions and view and rate TikTok influencer ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Interventions
- Behavioral TikTok Ads - With Food
TikTok posts from influencers promoting food. - Behavioral TikTok Ads - Without Food
TikTok posts from influencers who are not promoting food.
Primary outcome measures
- Calorie Count from Snacks Chosen at Virtual Vending Machine [Time frame: Day 1]
Eligibility criteria
Inclusion criteria
- Participants must be 10-13 years old
- Identify as only non-Latino White or only Black/African American
- Report that they log into TikTok at least once daily
- Read and speak English
Exclusion criteria
- Any criteria not met as listed above will bar an adolescent from participating in the study
Criteria are shown verbatim from the registry (in English). Final eligibility is always assessed by the study center.
Healthy volunteers: Yes
Study design
- Allocation
- Randomized
- Model
- Parallel assignment
- Masking
- Double blind
- Primary purpose
- Prevention
Study locations
United States · 1 center
- NYU Langone Health — New York
Identifiers
NCT: NCT05777486 · 22-01632